Hester Aba

Founder and Creative Director of Delilah Creative

Before Delilah, Hester co-founded Sassy Media Group, which comprises the much-loved Sassy and Sassy Mama brands which have made a huge splash in Hong Kong, Singapore and Dubai. As a seasoned entrepreneur, she’s familiar with the pain points involved in bringing businesses to market, and as a savvy digital marketer she knows how to build brands which make a deep and meaningful connection with their audience.

Before Sassy, Hester worked for international branding agency, LPK, in Switzerland and Hong Kong, working on brands such as Pampers, Olay and Pringles. Through Delilah, Hester hopes to be of true service to fellow entrepreneurs whose businesses are ready to be transformed with great design.