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Essential Guide to Starting a Small Business

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Are you thinking about starting a small business in Singapore and feeling daunted by how to get it off the ground? Trust us, we’ve been there! Having experienced the process of starting a small business first-hand, we have developed this ‘Essential Guide to Starting a Small Business’ workshop to provide you with all the need-to-know information to get you started. With so much conflicting advice on the internet, we have brought in industry experts to give you relevant and up-to-date knowledge. Our workshop provides all the invaluable information without bias so you know exactly what your options are.

The ‘Essential Guide to Starting a Small Business’ workshop covers four topics with each topic presented by an industry expert. They are:

1: How to register and set up your business
2: How to set up and take charge of your finances
3: Creating a brand for your business
4: Setting up your website 

At the completion of this workshop, you will have a clear plan and the know-how to start your business smoothly, effectively and in a timely manner. 


Who is this workshop perfect for?

  • People who are thinking about starting a small business in Singapore
  • Entrepreneurs who have a business idea but aren’t exactly sure where and how to start
  • Anyone who is confused by the ever changing Ministry of Manpower (MOM) rules around Visas and work passes
  • Anyone who would like to know how to brand their business from the beginning
  • People who are spending hours trawling the internet going around in circles trying to find a clear and simple guide on how to start a business in Singapore, but can’t find one! 

What you will learn

1: How to register and set up your business
Host: Katherine Chapman, Managing Director, CSLB Asia

  • What are the roles of MOM and ACRA when starting a business
  • Determine which business structure is best for you
  • Understand work pass options and the pass applicable to your business structure
  • How to engage a lawyer or an agent to register the business for you and apply for your work passes

2: How to set up and take charge of your finances             
Host: Emma Tymms, Owner/Director, Little Red Robin Pte Ltd

  • What record keeping is and why it is important
  • What your legal requirements are
  • How to record your income and expenses
  • How to pay yourself 
  • How your business will be taxed and what you need to do to lodge your tax
  • Discuss accounting platform options and determine which is best for your business

3: Creating a brand for your business                                   
Host: Angie Ma, Brand Strategist and Communications Planner

  • Identifying what makes your business unique vs competitors
  • Defining your target audience/s and understanding their needs/wants
  • Identifying your brand, purpose and values
  • Importance of a consistent brand identity and voice 

4: Setting up your website
Host: Hester Aba, Founder & Creative Director, Delilah Creative

  • Compare Website and eCommerce platforms such as Squarespace, WordPress and Shopify to find out which one best suits your needs 
  • How to choose and register a domain name for your website 
  • What you need to consider when creating the content for your website

Essential Info

Duration: 4 hours (4 x 1 hour sessions)                                    
Time: 9am - 1pm
Max number of participants: 10
Pre-Requisites: None
What to Bring: Nothing is required for this workshop
Cost: $250

Get to know the hosts 


Commonly Asked Questions

By the end of the workshop, will my business be registered and ready to start operating?
No. The purpose of the workshop is to help you determine your business structure and gather all the information you need to either register your business yourself or engage a lawyer or an agency to do so. We will share contact information and pricing with you so you will be armed to make the first step. 

I have just registered a business but haven't yet launched it.  Will this workshop still be relevant for me?
Yes.  This workshop is the perfect place to start - even if you have already registered your business.  It covers all the topics that a business needs to consider before launching in the market and is even useful for businesses that are already up and running but would like to refresh their knowledge or make some changes.

I am considering changing my website but I'm confused about which platform to use.  Will you discuss different options?
Yes.  We will give you all the information you need to choose the best platform for your business.


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