Instagram for Business
Sep
3
9:30 AM09:30

Instagram for Business

The Instagram for Business workshop tackles all your questions around how to build and manage a business presence on Instagram.  As the fastest growing social media platform, Instagram has become an essential marketing tool for increasing brand awareness and engaging with customers.

During the workshop we will discuss how to create engaging content, Instagram etiquette, when and what to post, hashtags and much more.  At the conclusion of the workshop you will leave armed with all the knowledge you need to kick your Instagram feed into the next gear and take charge of this important marketing tool.


Who is this workshop perfect for?

  • Small business owners wanting to increase engagement on an existing Instagram account
  • Entrepreneurs just starting out on Instagram and wanting to set up best practices from the beginning
  • Marketing professionals managing a social media account on behalf of a business

What you will learn

1. Instagram Essentials

  • An introduction to the size and reach of Instagram and the demographics behind it 
  • Instagram terminology and what it all means

2. Enhancing Your Instagram Account

  • How to write a good bio
  • Syncing your Instagram account with other social media platforms
  • Instagram etiquette and best practices
  • When and what to post

3. Creating and Curating an On-Brand Feed

  • Learn how to create on-brand images
  • The basics of photography and editing software
  • How to write engaging captions
  • How and when to curate images

4. Hashtags and More

  • Create a hashtag strategy specific to your industry
  • How to create a successful Instagram competition
  • Third-party apps to help manage your Instagram account

Essential Info

Duration: 4 hours (including refreshment break)
Time: 9.30am - 1.30pm
Maximum Number of Participants: 10
Pre-Requisites: An instagram account
What to Bring: Your smart phone (fully charged)


Cost: $189


Commonly Asked Questions

I have only just started an Instagram account for my business, is this workshop suitable?
If you already have an account set up on Instagram and understand the basics of the platform, then we can help you to sort out the rest.

I don’t know anything about Instagram and don’t have an account set up but will be starting a new business soon and would like to learn how to use this social media platform, can I attend?
If you have no prior knowledge of Instagram and do not yet have an active account, then we suggest you start with the Introduction to Instagram workshop first where we help you to get everything set up.

My industry is not homewares or interiors focused, will you still be able to help me with hashtags?
Yes. We will teach you how to find the right hashtags for your industry – whatever that may be.

Will you teach me how to style and take photos for instagram?
We will touch on the principals behind beautiful imagery but in this course we do not teach photography or styling.  If you are interested in this, you may wish to consider our 'Styling and Photography for Social Media' workshop.


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Everyday Flowers
Sep
7
9:30 AM09:30

Everyday Flowers

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Everyday Flowers is a practical half day workshop that delivers all the information you need to style flowers in your home.   

The workshop begins at the wholesale flower market, where Kate Gallagher, florist and owner of Floweret Co, provides a personalised tour - from how to read the labels, to which types of flowers stand the test of time so you don’t waste your precious pennies!

Arriving back at The Assembly Hall you will learn the basics of fun and relaxed flower styling, including how to match the right vase with the right flowers and how to create beautiful floral scenes for various areas of your home.  

And of course you will be able to take your beautiful blooms home with you at the end of the workshop.


Who is this workshop perfect for? 

  • Anyone who loves fresh flowers
  • Individuals wanting to learn more about how to choose the right flowers for their home, how to style style them, and how to keep them alive for longer
  • Anyone who has not yet been to the wholesale flower markets
  • Anyone who is tired of wasting money on flowers that only live for a day!
  • Individuals who are wanting to explore their creativity and meet with likeminded people

What you will learn

1. The flower market

  • An introduction to the layout of the wholesale flower market
  • How to choose the freshest flowers
  • How to tell which country the flowers are from

2. Everyday flower care

  • How to prepare, strip and trim the flowers to keep them alive for longer

3. Styling flowers at home

  • How to arrange flowers in different types of vases and vessels
  • Which types of flower and foliage combinations work well together
  • Which types of flowers are suitable for which occasions
  • How to divide up your flowers to create different styling vignettes in the home

 


Essential Information

Duration: 4 hours (including refreshment break)
Time: 9.30am - 1.30pm (9.15am meet time at flower markets)
Maximum number people: 10
Prerequisites: No prerequisites. Just a love of blooms!

Cost: $ 195

 


Commonly Asked Questions

Do I need to bring my own scissors and vases?
No, The Assembly Hall supplies all materials

Can I bring a vase from home if I want to learn how to style it?
Yes, of course!

Will I learn how to make a hand-tied bouquet?
No.  This workshop is all about casually styling flowers in your home and is not designed to teach formal floral arranging.

How will I know where to meet at the flower market?
All the information regarding meeting place and how to get there will be provided upon confirmation of your workshop booking.

Do I need to arrange my own transport from the flower market to The Assembly Hall?
Yes.  We will meet at the flower market and workshop participants will make their own way to The Assembly Hall upon conclusion of the flower market tour.  More information will be provided upon confirmation of your workshop booking.

Can I make a group booking for a special event?
Yes. Please email us at info@theassemblyhall.com to enquire. 

 


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Styling & Photography for Social Media
Sep
13
9:30 AM09:30

Styling & Photography for Social Media

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The Styling and Photography for Social Media workshop is designed to equip you with the skills and know-how to create beautiful images for your business.  Whether it’s for your blog, website or social media channels, learn photography and styling basics and gain all the insider tips and tricks to transform your images into memorable and engaging photos.

Bring your own products, or borrow from our extensive prop range and get hands-on experience with product stylist and photographer, Charlie Cameron.

At the conclusion of the workshop you will have an understanding of basic photography and styling principles and an insight into the editing tools available.  More importantly, you will walk away with the confidence to build a portfolio of beautiful, on-brand and engaging images to enhance your business.


Who is this workshop perfect for

  • Entrepreneurs needing to create beautifully styled and photographed images for their business
  • Bloggers wanting captivating images to compliment their articles
  • Small business owners wishing to manage their own social media accounts and increase engagement
  • Aspiring product stylists
  • Creative individuals interested in photography and styling

What you will learn

1. Basic Photography

  • An introduction to photography using your camera on manual mode
  • Which lens types to consider
  • How to use lighting to enhance your photography

2. Styling 101

  • The principles behind successful styling compositions
  • How to arrange a flat lay
  • How to capture a product in situ

3. Editing

  • Learn the editing software options available
  • How to use editing software to enhance your images

4. Hands-on Practical

  • Bring your own products or use our props to style your own shoot with the support of The Assembly Hall
  • Upload your photos and process them using your newly learnt editing tools

 


Essential Info

Duration: 4 hours (including refreshment break)
Time: 9.30am – 1.30pm
Maximum Number of Participants: 10
Pre-Requisites: A basic knowledge of your camera is useful
What to Bring: Your camera with a fully charged battery and memory card installed. 2. Your smart phone (fully charged) 3. A laptop (or other system) for transferring your photos from your camera to smart phone 4. A small number of items from your business that you would like to use in the hands-on practical styling session (optional)

Cost: $189

 

 


Commonly Asked Questions

Help! I’m a complete novice with my camera.  Can I still attend?
While it is helpful for you to know your way around the basics of your camera it is not a necessity.  We can help you to figure your camera out.  Just make sure it is charged and has a memory card installed and let us help with the rest.

I only own a smart phone.  Can I bring that along instead?
Of course!  While a smart phone doesn’t have the functionality of a DSLR camera, the general photography and styling information will still be relevant no matter which camera you are using.

My business is not in homewares, will this course still be relevant for me?
Yes.  While our set ups for hands-on practice will mainly involve homewares, the information and practical advice will be relevant whether you are photographing clothes, food or homewares.  If there is a styling component required for your images, then this course will be right for you.

I don’t have any product items to bring to use in the hands-on styling session.
That’s OK.  We have plenty of props that can be used on the day – either as a compliment to what you bring, or in their entirety.

I don’t yet own any editing software.  Is that OK?
Yes.  We will talk about our favourite editing software in the course and can show you how to download the software using the App Store on your phone. 

I don't know how to use Instagram.  Will you teach this social media platform in this class?
No.  This workshop is just about creating imagery for social media - if you wish to learn how to use Instagram for personal or business reasons, please see our Instagram workshops.

 


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Design your Website
Sep
21
9:30 AM09:30

Design your Website

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Our ‘Design Your Website’ workshop is the perfect starting point for anyone wanting to get their website off the ground, or perhaps give their existing website a makeover.  This half day workshop provides a practical step by step guide to setting up your website homepage on Squarespace. 

Hosted by Delilah Creative, you will learn all the tools you need to take the first step in creating your website – from successful font combinations to choosing a colour palette, Delilah Creative will help you to build your homepage with their expert guidance. 

By the end of this workshop, you will know how to use Squarespace to create a DIY website, be equipped with tips and tricks for creating and laying out your content to maximize stickiness and conversions, know how to integrate your brand’s colours and fonts, source stock images and have a brand new headshot taken by professional photographer, Charlie Cameron.


Who is this workshop perfect for? 

  • Small businesses who need to create a website
  • Entrepreneurs wishing to learn the Squarespace platform for their business
  • Individuals interested in creating a website that they can use for blogging
  • Small businesses who would like to refresh their brand presence online


What you will learn

1. Website platforms

  • Which website platforms are available and which will be the best fit for you
  • How to build your website using Squarespace

2. How websites work

  • Creating and displaying your content
  • How to maximize stickiness and conversion rates
  • Navigation, Calls to Action and Integrating Social Media or Newsletter Signups

3. Getting started 

  • Fonts
  • Colour palette
  • Layout
  • Content

Essential Information

Duration: 4 hours (including refreshment break)
Time: 9.30am - 1.30pm
Maximum number people: 10
Prerequisites: In order to attend this workshop you must have the following elements in place for your website:

  • Domain Name
  • Squarespace account (can be in trial mode)
  • A logo you would like to use
  • Your homepage content (text)

What to Bring: Fully charged laptop + laptop charger, your logo file (saved on your desktop), your written homepage content, a can-do attitude! 

Cost: $ 225
 

 

Delilah Creative 

Delilah Creative create awesome brands and kick-ass websites for entrepreneurs and small businesses. As Singapore’s premier Squarespace experts, there’s not much they don’t know about creating high-converting homepages, and attracting new customers and clients with well-crafted web design. www.delilahcreative.com


Commonly Asked Questions

Will I create my whole website in this workshop?
You will just create the homepage for your website in this workshop. 

I don’t have any content for my website homepage. Can I still attend?
We strongly encourage you to attend this workshop with at least one piece of content already written so that you can create the homepage in class and get the most out of your session.  If you don’t have anything (and are unable to write something ahead of time) you can use placeholder text instead.

I need a headshot for my website, can you help me with this?
Yes.  Charlie Cameron from The Assembly Hall will be on hand to take any headshots that are required on the day.


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Fashion: Finding your Personal Style
Sep
28
9:30 AM09:30

Fashion: Finding your Personal Style

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Come and learn how to style yourself better in this half-day workshop with Personal Stylist and Fashion Editor, Annabel Kerman. Understand how to define your personal style and pull together a cohesive look every day in a fun and achievable way.

With more than 20 years experience in the industry, Annabel will share with you her expertise and knowledge - from how to decipher what works best for you, how to style yourself objectively with what you own, plus how to navigate shopping in Singapore and online, with lots of practical advise and tips.

If you have ever wanted to refresh your look or learn how to make the most of what you own, this workshop is a must.


Who is this workshop perfect for?

  • Anyone who loves fashion and is interested in experimenting with their look.
  • Anyone wanting to define or update their personal style, particularly in Singapore
  • Anyone interested in sustainability within their wardrobe.
  • Anyone who needs direction of where to shop in Singapore

What you will learn

1. Define your style

  • How to unearth your fashion style
  • Wardrobe edit – how to decide what stays and what goes
  • Understanding your shape and how it can influence your style

2. Make your wardrobe work hard for you

  • Creating a capsule wardrobe
  • Making clothes work in multiple ways
  • The question of accessorising

3. How to style like a pro

  • Trends – how to keep on top of them in Singapore
  • Looking stylish in a hot city
  • Combining colour and pattern

4. Shop like a stylist

  • Store and mall tips and tricks:  Annabel’s Little Black Book
  • Sustainability and what it means for our wardrobes and our wallets
  • Shopping local, and how Instagram can help

Essential Info

Duration: 4 hours (including refreshment break)
Time: 9.30am – 1.30pm
Maximum Number of Participants: 10
Pre-requisites: No pre-requisites
What to Bring: No requirements

Cost: $ 225


Commonly Asked Questions

Will there be a practical component to the workshop?
Yes.  Annabel will bring clothes to discuss and practise with.

Will I be able to buy the clothes? 
No, but Annabel will send you off with a goodie bag full of discounts and treats at key stores.

Can I book with a friend?
Absolutely. The more the merrier!

Can I book this workshop for a group activity?
Yes.  Please send an email to us at info@theassemblyhall.com if you are interested.

 


Annabel v8.jpg

Annabel Kerman

Annabel is a British fashion editor, writer and stylist who has worked in the fashion industry for over 15 years. Annabel has worked as a style director at a national newspaper where she traveled the world styling models and celebrities, and as a a stylist working editorially and for screen with high profile clients, including styling the host of the UK's biggest show 'Strictly Come Dancing' for nearly a decade.

Now based in Singapore Annabel combines high fashion with a love of travel in her role as fashion editor at luxury glossy World Travel Magazine and runs her own personal styling business. She is also Sassy Mama's fashion columnist, The Style Hawker, where she blogs about combining fashion and style in Singapore with motherhood.

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