Photography for Beginners
Jan
17
9:30 AM09:30

Photography for Beginners

CBW Profile shots-1 copy.jpg

The perfect workshop for beginner photographers, The Assembly Hall are excited to partner with award winning photographer, Clare Barker Wells to bring you 'Photography for Beginners'.  

This 2-part workshop series for beginners covers everything you need to take your photos from ‘ordinary snapshot’ to ‘beautifully created image’.  Come and learn how to find the most flattering light, create interesting compositions and get to know your camera so that you can take beautiful photos with the auto setting turned off. Learn the principles and basic rules of photography and how to apply them to capture special moments in everyday life, whether you're using your iPhone or a DSLR camera. 

You don't need a fancy camera to attend this workshop, as the best camera is the one you already own. With extensive teaching experience, Clare will guide you over two separate sessions allowing you to practice what you've learnt in-between workshops and to give you the confidence you need.   

At the conclusion of the workshop you will have an understanding of basic photography and you will be able to use your camera on the manual setting confidently and effectively.


Who is this workshop perfect for

  • Individuals who want to capture special moments with their family and friends

  • Anyone who has a DSLR but hasn't learnt how to take it off the AUTO setting

  • Creative individuals interested in photography


What you will learn

Session 1: Light and Composition

1. Light 

  • Learn why light is integral to taking a good photograph

  • How light changes a photograph

  • Learn how to find good light in any situation

2. Composition 

  • Understand the basic ‘rules’ of composition

  • Learn how to create beautiful portraiture compositions

  • Learn how making simple changes in composition can take a photograph from a boring snapshot to an interesting and unique image

Session 2: Understanding Your Camera

3. How your Camera Works 

  • Learn basic technical knowledge to help you understand your camera better

  • Find out what aperture, shutter speed and ISO are, how they work, and why they're important to you

  • Understand lenses and focal lengths

  • Learn about exposure and metering

4. Taking Control of your Camera

  • Learn what all the buttons on your camera do, and which ones you need to use

  • Find out how to get those blurry backgrounds you see in professional photography

  • Learn why your photographs sometimes don't turn out how you want them to

  • Switch your camera to manual mode and never look back!


Essential Info

Duration: 4 hours each session (8 hours total) 
Time: 9.30am – 1.30pm
Dates: Session 1: Thursday 17 January / Session 2: Thursday 24 January
Maximum Number of Participants: 10
Pre-Requisites: No pre-requisites
What to Bring: Your DSLR or mirrorless camera with a fully charged battery and memory card installed. 

Cost: $390

 
image1.jpeg

Clare Barker Wells 

Clare is an award-winning, internationally published lifestyle photographer who is basically in love with shooting families (her own, and other people’s). She’s known for her rich, authentic, often editorial style, always capturing the real beauty of her subjects. On top of this, one of her favourite things to do is to teach others how to take control of their camera and to find and take the photographs that make their hearts happy. She is originally a Brit, but having lived in Russia, Malaysia, and now Singapore, she has almost forgotten what a proper English cup of tea tastes like, so isn't sure she can really call herself British anymore (although the sarcastic sense of humour will never leave her.) To find out more about Clare and to see more of her work, visit here: www.clarebarkerwells.com

 


Commonly Asked Questions

I barely know how to turn my camera on!  Will I find this workshop too advanced and overwhelming? 
No. This workshop takes you right back to basics and delivers new information in a simple and practical manner. 

My camera is really old. Should I buy a new one?
Absolutely not!  Clare has extensive experience with many camera styles and models and will be able to assist you with what you already have. Clare will also discuss differing types of cameras in the class, and what suits different styles of shooting. You may find that you don't need the newest, biggest DSLR out there.

I already know about Aperture and ISO etc but still find it overwhelming putting it into practice. Is this course right for me?
Yes. Clare brings the whole class back to basics to give a solid understanding of not only what these things mean, but why they are important, and how they all work together. The practical element will allow you to put this all into practice and leave you feeling confident with your camera. 

Will I get any one-on-one time with the teacher despite it being a group class? 
Yes.  Clare has warm and approachable style, and always allows time to address and individual concerns or questions. 


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Instagram for Business
Jan
29
9:30 AM09:30

Instagram for Business

The Instagram for Business workshop tackles all your questions around how to build and manage a business presence on Instagram.  As the fastest growing social media platform, Instagram has become an essential marketing tool for increasing brand awareness and engaging with customers.

During the workshop we will discuss how to create engaging content, Instagram etiquette, when and what to post, hashtags and much more.  At the conclusion of the workshop you will leave armed with all the knowledge you need to kick your Instagram feed into the next gear and take charge of this important marketing tool.


Who is this workshop perfect for?

  • Small business owners wanting to increase engagement on an existing Instagram account

  • Entrepreneurs just starting out on Instagram and wanting to set up best practices from the beginning

  • Marketing professionals managing a social media account on behalf of a business


What you will learn

1. Instagram Essentials

  • An introduction to the size and reach of Instagram and the demographics behind it

  • Instagram terminology and what it all means

2. Enhancing Your Instagram Account

  • How to write a good bio

  • Syncing your Instagram account with other social media platforms

  • Instagram etiquette and best practices

  • When and what to post

3. Creating and Curating an On-Brand Feed

  • Learn how to create on-brand images

  • The basics of photography and editing software

  • How to write engaging captions

  • How and when to curate images

4. Hashtags and More

  • Create a hashtag strategy specific to your industry

  • How to create a successful Instagram competition

  • Third-party apps to help manage your Instagram account


Essential Info

Duration: 4 hours (including refreshment break)
Time: 9.30am - 1.30pm
Maximum Number of Participants: 10
Pre-Requisites: An instagram account
What to Bring: Your smart phone (fully charged)


Cost: $240


Commonly Asked Questions

I have only just started an Instagram account for my business, is this workshop suitable?
If you already have an account set up on Instagram and understand the basics of the platform, then we can help you to sort out the rest.

I don’t know anything about Instagram and don’t have an account set up but will be starting a new business soon and would like to learn how to use this social media platform, can I attend?
If you have no prior knowledge of Instagram and do not yet have an active account, then we suggest you start with the Introduction to Instagram workshop first where we help you to get everything set up.

My industry is not homewares or interiors focused, will you still be able to help me with hashtags?
Yes. We will teach you how to find the right hashtags for your industry – whatever that may be.

Will you teach me how to style and take photos for instagram?
We will touch on the principals behind beautiful imagery but in this course we do not teach photography or styling.  If you are interested in this, you may wish to consider our 'Styling and Photography for Social Media' workshop.


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Styling & Photography for Social Media
Jan
31
9:30 AM09:30

Styling & Photography for Social Media

IMG_7627.jpg

The Styling and Photography for Social Media workshop is designed to equip you with the skills and know-how to create beautiful images for your business.  Whether it’s for your blog, website or social media channels, learn photography and styling basics and gain all the insider tips and tricks to transform your images into memorable and engaging photos.

Bring your own products, or borrow from our extensive prop range and get hands-on experience with product stylist and photographer, Charlie Cameron.

At the conclusion of the workshop you will have an understanding of styling principles and an insight into the editing tools available.  More importantly, you will walk away with the confidence to build a portfolio of beautiful, on-brand and engaging images to enhance your business.


Who is this workshop perfect for

  • Entrepreneurs needing to create beautifully styled and photographed images for their business

  • Bloggers wanting captivating images to compliment their articles

  • Small business owners wishing to manage their own social media accounts and increase engagement

  • Aspiring product stylists

  • Creative individuals interested in photography and styling


What you will learn

1. Manual Camera Settings

  • Overview of using your camera on manual mode

  • Which lens types to consider

  • How to use lighting to enhance your photography

2. Styling 101

  • The principles behind successful styling compositions

  • How to arrange a flat lay

  • How to capture a product in situ

3. Editing

  • Learn the editing software options available

  • How to use editing software to enhance your images

4. Hands-on Practical

  • Bring your own products or use our props to style your own shoot with the support of The Assembly Hall

  • Upload your photos and process them using your newly learnt editing tools

 


Essential Info

Duration: 4 hours (including refreshment break)
Time: 9.30am – 1.30pm
Maximum Number of Participants: 10
Pre-Requisites: Beginner Photography course / or good working knowledge of your camera on Manual setting.
What to Bring: Your camera with a fully charged battery and memory card installed. 2. Your smart phone (fully charged) 3. A laptop (or other system) for transferring your photos from your camera to smart phone 4. A small number of items from your business that you would like to use in the hands-on practical styling session (optional)

Cost: $240

 

 


Commonly Asked Questions

Help! I’m a complete novice with my camera.  Can I still attend?
While it is helpful for you to know your way around the basics of your camera it is not a necessity.  We can help you to figure your camera out.  Just make sure it is charged and has a memory card installed and let us help with the rest.

I only own a smart phone.  Can I bring that along instead?
Of course!  While a smart phone doesn’t have the functionality of a DSLR camera, the general photography and styling information will still be relevant no matter which camera you are using.

My business is not in homewares, will this course still be relevant for me?
Yes.  While our set ups for hands-on practice will mainly involve homewares, the information and practical advice will be relevant whether you are photographing clothes, food or homewares.  If there is a styling component required for your images, then this course will be right for you.

I don’t have any product items to bring to use in the hands-on styling session.
That’s OK.  We have plenty of props that can be used on the day – either as a compliment to what you bring, or in their entirety.

I don’t yet own any editing software.  Is that OK?
Yes.  We will talk about our favourite editing software in the course and can show you how to download the software using the App Store on your phone. 

I don't know how to use Instagram.  Will you teach this social media platform in this class?
No.  This workshop is just about creating imagery for social media - if you wish to learn how to use Instagram for personal or business reasons, please see our Instagram workshops.

 


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Branding and Digital Marketing Essentials
Feb
14
9:30 AM09:30

Branding and Digital Marketing Essentials

Claire Bull branding and marketing.jpg

So you have a great idea for a business.  Perhaps you have a fantastic service to offer, or maybe it’s a product that Singapore is just crying out for…you have the idea, but how do you let people know you exist?  Where are your customers?  And how do they want to hear from you?  What should your packaging be like? And what is digital marketing anyway? 

Our Branding and Digital Marketing course has all these answers and more.  Held over two consecutive weeks, session one starts at the beginning of any great business – creating an overall brand and marketing strategy.  Even if your business is already in operation, this session poses all the right questions to help you identify your brand, what makes it unique, why your business exists and how to speak to your ideal customer.  

With a strong strategy in place, week two delves into how to turn this strategy into reality.  From email marketing to Pinterest to the often misunderstood SEO, session two gives you practical up to date advice about how to tackle the marketing channels available to your business and which ones are right for you.

This complete course will give you the confidence to take the next step in the right direction with your business.


Who is this workshop perfect for

  • Individuals who have a great business idea and want to learn how and who to communicate this to.

  • Small business owners who want to move beyond selling to family, friends and contacts and grow their business to the next level. 

  • Business owners who feel overwhelmed by the idea of digital marketing, SEO, email marketing, social media marketing and content marketing and want a practical guide to help their business


What you will learn

Session 1: Strategy

1. Business Goals

  • Articulate the reason why your business exists

  • Learn how to define your business goals clearly and concisely

2. Create a thorough customer profile 

  • Learn how to build a clear customer profile

  • Who are your customers and where are they located?

  • How can you best reach them?

3. Branding and Messaging

  • Learn about your messaging and the importance of understanding your customers’ perspective

  • Learn how to build both your personal brand and your business brand

4. The Marketing Mix

  • The importance of packaging, experience, customer service and sales support and how these all fit in with your marketing plan

  • Learn how a website fits into your marketing mix and what elements you may need help with and what you can do yourself

  • Discover why word of mouth reviews are one of the most important elements of your marketing

  • Learn about the importance of collaborations and influencer marketing and how to leverage them to work for you

5. Using Service Providers

  • Learn about where and when you may need to get help from experts such as designers, copywriters, PR agencies and developers

  • Discover how to choose suppliers

  • Learn how to create a brief and the importance of the briefing process

Session 2: Digital Marketing Tools and Tricks

1. Demystify the digital marketing landscape

  • Learn everything about search marketing and SEO and why you need them

2. Email Marketing

  • Why building your email list is so important

  • How to do it and how to automate it to save you time

3. Social Media

  • Which platforms will work for your business and why

4. Content Creation

  • Learn how to create great written and video content

  • How to use these tools to sell to your customers without being ‘salesy’

5. Analytics

  • How to use analytics to continually update your digital strategy


Essential Info

Duration: 4 hours each session (8 hours total) 
Time: 9.30am – 1.30pm
Dates: Session 1: Thursday 14 February / Session 2: Thursday 21 February
Maximum Number of Participants: 10
Pre-Requisites: A business idea or current functioning business

Cost: $420


Commonly Asked Questions

I have a business idea but haven’t yet established a business.  Should I wait to attend this course until my business is registered?
This course is still useful – even if your business is not yet registered. It will help to focus your ideas and understand why your potential business should exist and who it will service. 

I established my business a couple of years ago and it has been doing OK without a brand and marketing strategy.  Is it too late to implement a brand and marketing strategy now?
No!  It is never too late to consider your brand and marketing strategy.  This course can be used to re-focus your thoughts around your existing business and excite you once more about the possibilities for growth / or help you to achieve efficiencies in how you are implementing your marketing efforts.

I already have a website, an instagram account and am doing email marketing, am I going to learn anything new? 
This workshop will cover all the elements of a good marketing strategy, if you are already doing some of these things it will help you to build on what you are already doing and also question if there are some new and different ways you could be building your business. 

I have a service based business not an online shop will this be relevant to me?
This workshop will be relevant to both product and service based businesses and will also cover the different strategies and tactics for each.  

 
Claire Bull-6 copy.jpg

Clare Bull

Claire has more than 15 years experience working in marketing across Australia, Asia and the US. During her career she has marketed tacos, five star hotels, aerial photography, shopping malls, recycling services, confectionary packaging, reusable coffee cups, innovation consulting and cardboard boxes - just to name a few!

She has worked in marketing for a billion dollar business and for cups of tea on the kitchen table of budding small business owners. Claire is super passionate about empowering others to understand marketing and feel confident about reaching out to their customers. She has also run her own small business alongside raising two small children so she understands the pressures and pleasures of being in business for yourself. Claire loves to learn and is a junkie for going to workshops herself to always keep up to date with the constant changes in the digital landscape.

 


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Photography for Beginners
Nov
15
9:30 AM09:30

Photography for Beginners

CBW Profile shots-1 copy.jpg

The perfect workshop for beginner photographers, The Assembly Hall are excited to partner with award winning photographer, Clare Barker Wells to bring you 'Photography for Beginners'.  

This 2-part workshop series for beginners covers everything you need to take your photos from ‘ordinary snapshot’ to ‘beautifully created image’.  Come and learn how to find the most flattering light, create interesting compositions and get to know your camera so that you can take beautiful photos with the auto setting turned off. Learn the principles and basic rules of photography and how to apply them to capture special moments in everyday life, whether you're using your iPhone or a DSLR camera. 

You don't need a fancy camera to attend this workshop, as the best camera is the one you already own. With extensive teaching experience, Clare will guide you over two separate sessions allowing you to practice what you've learnt in-between workshops and to give you the confidence you need.   

At the conclusion of the workshop you will have an understanding of basic photography and you will be able to use your camera on the manual setting confidently and effectively.


Who is this workshop perfect for

  • Individuals who want to capture special moments with their family and friends

  • Anyone who has a DSLR but hasn't learnt how to take it off the AUTO setting

  • Creative individuals interested in photography


What you will learn

Session 1: Light and Composition

1. Light 

  • Learn why light is integral to taking a good photograph

  • How light changes a photograph

  • Learn how to find good light in any situation

2. Composition 

  • Understand the basic ‘rules’ of composition

  • Learn how to create beautiful portraiture compositions

  • Learn how making simple changes in composition can take a photograph from a boring snapshot to an interesting and unique image

Session 2: Understanding Your Camera

3. How your Camera Works 

  • Learn basic technical knowledge to help you understand your camera better

  • Find out what aperture, shutter speed and ISO are, how they work, and why they're important to you

  • Understand lenses and focal lengths

  • Learn about exposure and metering

4. Taking Control of your Camera

  • Learn what all the buttons on your camera do, and which ones you need to use

  • Find out how to get those blurry backgrounds you see in professional photography

  • Learn why your photographs sometimes don't turn out how you want them to

  • Switch your camera to manual mode and never look back!


Essential Info

Duration: 4 hours each session (8 hours total) 
Time: 9.30am – 1.30pm
Dates: Session 1: Thursday 15th November / Session 2: Thursday 22nd November
Maximum Number of Participants: 10
Pre-Requisites: No pre-requisites
What to Bring: Your DSLR or mirrorless camera with a fully charged battery and memory card installed. 

Cost: $390

 

image1.jpeg

Clare Barker Wells 

Clare is an award-winning, internationally published lifestyle photographer who is basically in love with shooting families (her own, and other people’s). She’s known for her rich, authentic, often editorial style, always capturing the real beauty of her subjects. On top of this, one of her favourite things to do is to teach others how to take control of their camera and to find and take the photographs that make their hearts happy. She is originally a Brit, but having lived in Russia, Malaysia, and now Singapore, she has almost forgotten what a proper English cup of tea tastes like, so isn't sure she can really call herself British anymore (although the sarcastic sense of humour will never leave her.) To find out more about Clare and to see more of her work, visit here: www.clarebarkerwells.com

 


Commonly Asked Questions

I barely know how to turn my camera on!  Will I find this workshop too advanced and overwhelming? 
No. This workshop takes you right back to basics and delivers new information in a simple and practical manner. 

My camera is really old. Should I buy a new one?
Absolutely not!  Clare has extensive experience with many camera styles and models and will be able to assist you with what you already have. Clare will also discuss differing types of cameras in the class, and what suits different styles of shooting. You may find that you don't need the newest, biggest DSLR out there.

I already know about Aperture and ISO etc but still find it overwhelming putting it into practice. Is this course right for me?
Yes. Clare brings the whole class back to basics to give a solid understanding of not only what these things mean, but why they are important, and how they all work together. The practical element will allow you to put this all into practice and leave you feeling confident with your camera. 

Will I get any one-on-one time with the teacher despite it being a group class? 
Yes.  Clare has warm and approachable style, and always allows time to address and individual concerns or questions. 


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View Event →
Styling & Photography for Social Media
Oct
26
9:30 AM09:30

Styling & Photography for Social Media

IMG_7627.jpg

The Styling and Photography for Social Media workshop is designed to equip you with the skills and know-how to create beautiful images for your business.  Whether it’s for your blog, website or social media channels, learn photography and styling basics and gain all the insider tips and tricks to transform your images into memorable and engaging photos.

Bring your own products, or borrow from our extensive prop range and get hands-on experience with product stylist and photographer, Charlie Cameron.

At the conclusion of the workshop you will have an understanding of basic photography and styling principles and an insight into the editing tools available.  More importantly, you will walk away with the confidence to build a portfolio of beautiful, on-brand and engaging images to enhance your business.


Who is this workshop perfect for

  • Entrepreneurs needing to create beautifully styled and photographed images for their business
  • Bloggers wanting captivating images to compliment their articles
  • Small business owners wishing to manage their own social media accounts and increase engagement
  • Aspiring product stylists
  • Creative individuals interested in photography and styling

What you will learn

1. Basic Photography

  • An introduction to photography using your camera on manual mode
  • Which lens types to consider
  • How to use lighting to enhance your photography

2. Styling 101

  • The principles behind successful styling compositions
  • How to arrange a flat lay
  • How to capture a product in situ

3. Editing

  • Learn the editing software options available
  • How to use editing software to enhance your images

4. Hands-on Practical

  • Bring your own products or use our props to style your own shoot with the support of The Assembly Hall
  • Upload your photos and process them using your newly learnt editing tools

 


Essential Info

Duration: 4 hours (including refreshment break)
Time: 9.30am – 1.30pm
Maximum Number of Participants: 10
Pre-Requisites: A basic knowledge of your camera is useful
What to Bring: Your camera with a fully charged battery and memory card installed. 2. Your smart phone (fully charged) 3. A laptop (or other system) for transferring your photos from your camera to smart phone 4. A small number of items from your business that you would like to use in the hands-on practical styling session (optional)

Cost: $189

 

 


Commonly Asked Questions

Help! I’m a complete novice with my camera.  Can I still attend?
While it is helpful for you to know your way around the basics of your camera it is not a necessity.  We can help you to figure your camera out.  Just make sure it is charged and has a memory card installed and let us help with the rest.

I only own a smart phone.  Can I bring that along instead?
Of course!  While a smart phone doesn’t have the functionality of a DSLR camera, the general photography and styling information will still be relevant no matter which camera you are using.

My business is not in homewares, will this course still be relevant for me?
Yes.  While our set ups for hands-on practice will mainly involve homewares, the information and practical advice will be relevant whether you are photographing clothes, food or homewares.  If there is a styling component required for your images, then this course will be right for you.

I don’t have any product items to bring to use in the hands-on styling session.
That’s OK.  We have plenty of props that can be used on the day – either as a compliment to what you bring, or in their entirety.

I don’t yet own any editing software.  Is that OK?
Yes.  We will talk about our favourite editing software in the course and can show you how to download the software using the App Store on your phone. 

I don't know how to use Instagram.  Will you teach this social media platform in this class?
No.  This workshop is just about creating imagery for social media - if you wish to learn how to use Instagram for personal or business reasons, please see our Instagram workshops.

 


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View Event →
Instagram for Business
Oct
23
9:30 AM09:30

Instagram for Business

The Instagram for Business workshop tackles all your questions around how to build and manage a business presence on Instagram.  As the fastest growing social media platform, Instagram has become an essential marketing tool for increasing brand awareness and engaging with customers.

During the workshop we will discuss how to create engaging content, Instagram etiquette, when and what to post, hashtags and much more.  At the conclusion of the workshop you will leave armed with all the knowledge you need to kick your Instagram feed into the next gear and take charge of this important marketing tool.


Who is this workshop perfect for?

  • Small business owners wanting to increase engagement on an existing Instagram account

  • Entrepreneurs just starting out on Instagram and wanting to set up best practices from the beginning

  • Marketing professionals managing a social media account on behalf of a business


What you will learn

1. Instagram Essentials

  • An introduction to the size and reach of Instagram and the demographics behind it

  • Instagram terminology and what it all means

2. Enhancing Your Instagram Account

  • How to write a good bio

  • Syncing your Instagram account with other social media platforms

  • Instagram etiquette and best practices

  • When and what to post

3. Creating and Curating an On-Brand Feed

  • Learn how to create on-brand images

  • The basics of photography and editing software

  • How to write engaging captions

  • How and when to curate images

4. Hashtags and More

  • Create a hashtag strategy specific to your industry

  • How to create a successful Instagram competition

  • Third-party apps to help manage your Instagram account


Essential Info

Duration: 4 hours (including refreshment break)
Time: 9.30am - 1.30pm
Maximum Number of Participants: 10
Pre-Requisites: An instagram account
What to Bring: Your smart phone (fully charged)


Cost: $189


Commonly Asked Questions

I have only just started an Instagram account for my business, is this workshop suitable?
If you already have an account set up on Instagram and understand the basics of the platform, then we can help you to sort out the rest.

I don’t know anything about Instagram and don’t have an account set up but will be starting a new business soon and would like to learn how to use this social media platform, can I attend?
If you have no prior knowledge of Instagram and do not yet have an active account, then we suggest you start with the Introduction to Instagram workshop first where we help you to get everything set up.

My industry is not homewares or interiors focused, will you still be able to help me with hashtags?
Yes. We will teach you how to find the right hashtags for your industry – whatever that may be.

Will you teach me how to style and take photos for instagram?
We will touch on the principals behind beautiful imagery but in this course we do not teach photography or styling.  If you are interested in this, you may wish to consider our 'Styling and Photography for Social Media' workshop.


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Fashion: Finding your Personal Style
Sep
28
9:30 AM09:30

Fashion: Finding your Personal Style

Fashion.jpg

Come and learn how to style yourself better in this half-day workshop with Personal Stylist and Fashion Editor, Annabel Kerman. Understand how to define your personal style and pull together a cohesive look every day in a fun and achievable way.

With more than 20 years experience in the industry, Annabel will share with you her expertise and knowledge - from how to decipher what works best for you, how to style yourself objectively with what you own, plus how to navigate shopping in Singapore and online, with lots of practical advise and tips.

If you have ever wanted to refresh your look or learn how to make the most of what you own, this workshop is a must.


Who is this workshop perfect for?

  • Anyone who loves fashion and is interested in experimenting with their look.
  • Anyone wanting to define or update their personal style, particularly in Singapore
  • Anyone interested in sustainability within their wardrobe.
  • Anyone who needs direction of where to shop in Singapore

What you will learn

1. Define your style

  • How to unearth your fashion style
  • Wardrobe edit – how to decide what stays and what goes
  • Understanding your shape and how it can influence your style

2. Make your wardrobe work hard for you

  • Creating a capsule wardrobe
  • Making clothes work in multiple ways
  • The question of accessorising

3. How to style like a pro

  • Trends – how to keep on top of them in Singapore
  • Looking stylish in a hot city
  • Combining colour and pattern

4. Shop like a stylist

  • Store and mall tips and tricks:  Annabel’s Little Black Book
  • Sustainability and what it means for our wardrobes and our wallets
  • Shopping local, and how Instagram can help

Essential Info

Duration: 4 hours (including refreshment break)
Time: 9.30am – 1.30pm
Maximum Number of Participants: 10
Pre-requisites: No pre-requisites
What to Bring: No requirements

Cost: $ 225


Commonly Asked Questions

Will there be a practical component to the workshop?
Yes.  Annabel will bring clothes to discuss and practise with.

Will I be able to buy the clothes? 
No, but Annabel will send you off with a goodie bag full of discounts and treats at key stores.

Can I book with a friend?
Absolutely. The more the merrier!

Can I book this workshop for a group activity?
Yes.  Please send an email to us at info@theassemblyhall.com if you are interested.

 


Annabel v8.jpg

Annabel Kerman

Annabel is a British fashion editor, writer and stylist who has worked in the fashion industry for over 15 years. Annabel has worked as a style director at a national newspaper where she traveled the world styling models and celebrities, and as a a stylist working editorially and for screen with high profile clients, including styling the host of the UK's biggest show 'Strictly Come Dancing' for nearly a decade.

Now based in Singapore Annabel combines high fashion with a love of travel in her role as fashion editor at luxury glossy World Travel Magazine and runs her own personal styling business. She is also Sassy Mama's fashion columnist, The Style Hawker, where she blogs about combining fashion and style in Singapore with motherhood.

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Design your Website
Sep
21
9:30 AM09:30

Design your Website

Website hero.jpg

Our ‘Design Your Website’ workshop is the perfect starting point for anyone wanting to get their website off the ground, or perhaps give their existing website a makeover.  This half day workshop provides a practical step by step guide to setting up your website homepage on Squarespace. 

Hosted by Delilah Creative, you will learn all the tools you need to take the first step in creating your website – from successful font combinations to choosing a colour palette, Delilah Creative will help you to build your homepage with their expert guidance. 

By the end of this workshop, you will know how to use Squarespace to create a DIY website, be equipped with tips and tricks for creating and laying out your content to maximize stickiness and conversions, know how to integrate your brand’s colours and fonts, source stock images and have a brand new headshot taken by professional photographer, Charlie Cameron.


Who is this workshop perfect for? 

  • Small businesses who need to create a website
  • Entrepreneurs wishing to learn the Squarespace platform for their business
  • Individuals interested in creating a website that they can use for blogging
  • Small businesses who would like to refresh their brand presence online


What you will learn

1. Website platforms

  • Which website platforms are available and which will be the best fit for you
  • How to build your website using Squarespace

2. How websites work

  • Creating and displaying your content
  • How to maximize stickiness and conversion rates
  • Navigation, Calls to Action and Integrating Social Media or Newsletter Signups

3. Getting started 

  • Fonts
  • Colour palette
  • Layout
  • Content

Essential Information

Duration: 4 hours (including refreshment break)
Time: 9.30am - 1.30pm
Maximum number people: 10
Prerequisites: In order to attend this workshop you must have the following elements in place for your website:

  • Domain Name
  • Squarespace account (can be in trial mode)
  • A logo you would like to use
  • Your homepage content (text)

What to Bring: Fully charged laptop + laptop charger, your logo file (saved on your desktop), your written homepage content, a can-do attitude! 

Cost: $ 225
 

 

Delilah Creative 

Delilah Creative create awesome brands and kick-ass websites for entrepreneurs and small businesses. As Singapore’s premier Squarespace experts, there’s not much they don’t know about creating high-converting homepages, and attracting new customers and clients with well-crafted web design. www.delilahcreative.com


Commonly Asked Questions

Will I create my whole website in this workshop?
You will just create the homepage for your website in this workshop. 

I don’t have any content for my website homepage. Can I still attend?
We strongly encourage you to attend this workshop with at least one piece of content already written so that you can create the homepage in class and get the most out of your session.  If you don’t have anything (and are unable to write something ahead of time) you can use placeholder text instead.

I need a headshot for my website, can you help me with this?
Yes.  Charlie Cameron from The Assembly Hall will be on hand to take any headshots that are required on the day.


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